Average engagement rate of LinkedIn document (PDF carousel) posts, the highest of any format.
Source: SocialinsiderStats & Data
Carousel post statistics & benchmarks
Engagement rates, benchmarks, and data-driven insights for carousel post content strategy.
These are carousel engagement benchmarks pulled from third-party 2025 to 2026 studies by Socialinsider, Buffer, Search Engine Journal, and Social Media Today. Figures vary by audience, industry, and account size, so treat them as directional benchmarks rather than guarantees. For the how and why behind the numbers, see our guide to carousel posts, the LinkedIn carousel size guide, and the Instagram carousel size guide.
LinkedIn carousel stats
Year-over-year rise in engagement for LinkedIn native documents.
Source: SocialinsiderCarousels earn roughly three times the engagement of video and image posts (median 21.77% vs 7.35% video and 6.52% image; LinkedIn counts clicks).
Source: BufferFormat ranking by engagement rate: documents 7.00% > video 6.00% > images 5.30% > text 4.50%.
Source: SocialinsiderFor pages with 5–10K followers, multi-image posts average 1,210 impressions vs 590 for video.
Source: SocialinsiderDocument posts see more engagement than any other LinkedIn post type.
Source: Social Media TodayInstagram carousel stats
Average carousel engagement rate, vs 1.74% for single images and 1.45% for video.
Source: Search Engine Journal / SocialinsiderEngagement exceeds 2% when all 10 carousel slides are used.
Source: Search Engine Journal / SocialinsiderMixed photo-and-video carousels perform best.
Source: Search Engine Journal / SocialinsiderCarousels earn 1.55x the engagement of single-image posts (Reels get 1.36x the reach).
Source: BufferAdding a "swipe left" prompt lifts average engagement.
Source: Search Engine Journal / SocialinsiderSources
Benchmarks reflect the most recent figures published by each source at the time of writing and are subject to change as new reports are released.